Brand Triad

Organizations Of All Kinds Forge Their Brand'S Strategic Trajectory On A Daily Basis Whether Consciously Or Unintentionally. This Occurs Through Deliberate Planning And Execution Chastening Of Market Fads Or Response To A Competitive Threat. Whatever The Root Cause A Direction Emerges And The Consequences Unveil Themselves Somewhere Along The Brand'S Journey. The Primary Value Of The Brand Triad Model Is That Of A Strategic Assessment And Repositioning Tool For Business Managers And Marketers Alike. This Is By No Means A Silver Bullet Axiom For All Business Ailments. The Real Value Lies In The Discovery And Recognition Process To Uncover Your Brand'S Current State. In A World That Moves At Breakneck Speeds Parsing Out Time To Step Back And Take Stock Of Your Business And Future Direction Is Not Only Important But Healthy.