Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning

Organizations of all kinds forge their brands strategic trajectory on a daily basis whether consciously or unintentionally. This occurs through deliberate planning and execution chastening of market fads or response to a competitive threat. Whatever the root cause a direction emerges and the consequences unveil themselves somewhere along the brands journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is by no means a silver bullet axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brands current state. In a world that moves at breakneck speeds parsing out time to step back and take stock of your business and future direction is not only important but healthy.