Brand Zeitgeist

Trying to figure out how to connect with customers when traditional marketing has lost much of its value and why 'connecting' is a whole lot more than today's buzzword? This is the book for you.<br> -Kelly Erickson author of Maximum Customer Experience<p> Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.<p> The zeitgeist is the evolving collective consciousness of society and it is what people are talking about. It's what determines trends and buying behaviors.<p> Companies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens a marketing expert uses real-world examples to show how branding works. Discover:<ul> <li>Methods to craft and hone messages <li>How to make the most out of first impressions <li>Ways to harness groupthink <li>The importance of logos and visual brand elements <li>How to use social media <li>How to measure the effectiveness of branding efforts <li>And much more!</ul> If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding then Brand Zeitgeist is for you.