Branded Beauty

<p>Beauty is a multi-billion dollar global industry embracing make-up skincare hair care fragrances cosmetic surgery - even tattooing and piercing. Over the years it has used flattery seduction science and shame to persuade consumers to invest if they want to look their best. <br><br><b><i>Branded Beauty </i></b>delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden Revlon Estée Lauder L'Oréal and Max Factor <b><i>Branded Beauty </i></b>is the ultimate guide to the current state of the industry and what the future holds for the beauty business.</p>