Branded Content Boss

In a world that’s drowning in info and starved for attention connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads and the old interruption playbook is as outdated as a cassette player. That’s where Branded Content swoops in like a boss.Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people’s faces – we’re talking about creating content so epic they’ll be hunting it down like it’s the last pizza on Earth.Step-by-step insights…To decode Branded Content covering every type format and scaleWith tools to evaluate measure plan and design Branded ContentFeaturing case studies of the biggest Global and Indian brandsExclusive interviews with industry top dogs - Heads of Media Creative Agencies Advertising Clients Production Houses and Creators including GroupM Leo Burnett Capital Foods TVF Tanmay Bhat Ashish ChanchlaniBesides a foreword by Global Advertising Legend Piyush PandeyPlus a ton of resources templatesWhether you’re a Marketer Creator Agency Guru Client Student or just someone curious about Marketing building a Corporate Consumer or Personal brand – this book is your shortcut to become a Branded Content Boss!