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About The Book
Description
Author
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5825
₹7685
24% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781498507387
Publication Date
-02-06-2016
Pages
-142
Weight
-203 grams
Dimensions
-152x229x7.73 mm
