Branding and Marketing in the Current Economic Era

Brand and Marketing Two words oneve probably heard thrown around a lot by entrepreneurs and marketers alike. But theres a lot more to brand marketing than you might think. What is brand marketing? Brand Marketing is a way to promote your product or service by promoting your brand as a whole. Essentially it tells your services or products story by emphasizing your whole brand. In this book I have been talking about some of the best examples of brand marketing from top global brands and discussing how you can take cues from them as you develop your own brand marketing strategies. I am also covering what to do and what to avoid with brand marketing to ensure your strategys success. Its important to understand the difference between branding and marketing so one can effectively use them together. In essence marketing is how you build awareness of your brand and its products and generate sales and branding is how you express what your business is for and what its all about. Think of marketing as your business-generating toolkit and branding as your overall approach to reaching your target audience.