English
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About The Book
Description
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<p> This book provides a practical overview of country branding and positioning activities in Africa based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services as well as business to business marketing corporate branding and country branding.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780367777531
Publication Date
-01-04-2021
Pages
-160
Weight
-237 grams
Dimensions
-156x234x8.82 mm
