BRANDING CONCEPTS AND PROCESS

The process of marketing which includes ‘product pricing promotion and place’ helps the process of brand formation. However none of these in isolation or together dene the complete ‘process of brand formation’. These do not provide a structured and complete process. The process of brand formation i.e. branding is very critical and demands its own identity structure and distinct place in a marketer’s ‘things to do’.This book attempts to provide a branding process. It introduces certain concepts and ‘how to do’ perspective in the context of making a brand out of a product. It links up various activities involved in the process and presents a copyright model —BRANDing.