Branding for Success!

<div id=00N40000001lfFy_ileinner><div id=00N40000001lfFy_ileinner><p>In <strong>Branding for Success</strong> Larry Checco debunks the notion that branding is the sole domain of large well-funded corporations that can afford multimillion-dollar advertising budgets & celebrity endorsements. But that you too through efficient & cost-effective means can raise the visibility and value of your organization in powerful & meaningful ways.</p><p>There's nothing in this book that's beyond the reach of any organization. Its two primary objectives are: (1) to make the case for branding and its importance to the sustainability-and perhaps even the survivability-of your organization; and (2) to make the fundamental principles of good branding accessible to everyone.</p><p>In short <strong>Branding for Success</strong> will help you answer the questions: Who are we? What do we do? How do we do it? And why should anyone care enough to support us?</p><p>Here's what respected nonprofit professionals have to say about <strong>Branding for Success</strong>:</p><p><em>A must read for getting your nonprofit noticed intoday's financially challenging landscape. <strong>Branding for Success</strong> offers $60000 worth of consulting services for the price of a $20 book!</em></p><p>--John Schall President and CEO National Congress for Community Economic Development</p><p><em>Successful fundraising requires that people understand andvaluewho you are and what you do. Through this book Larry Checco has made branding--the process for achieving those goals--an easycost-effectivetool for all organizations</em>.</p><p>--Kathleen Rae King Vice President for Development Volunteers of America</p><p><em>This is the best book on branding for nonprofits I've come across. It's a fresh friendly fast--and MUST --read for all executive directors and board members</em>.</p><p>--Carol Weisman President Board Builders Inc.</p><p><strong><em>Branding for Success</em></strong><em> demystifies the concept of branding making it easier for nonprofits to effectively 'tell their stories' to funders and other important stakeholders.</em></p><p>--Robert M. Sheehan Jr. Ph.D. Principal Sheehan Nonprofit Consulting</p><p> </p></div></div>