Branding- How to determine your brand and channel your marketing efforts correctly

With limited advertising and marketing budgets and an over communicatedworld finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the research from Jack Trout andAl Ries in their many books on Positioning. In addition some journal articlesand textbooks by Phil Kotler D. Akers and others support the need fordifferentiating your product or service. Finally some research on the limitedand decreasing state funding going to universities administrators are findingways to become more efficient and effective; sometimes by streamlining theirprogram offerings etc.