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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
Marketers and creative professionals often take to integrate brands into the story and plot of the films. When viewers decided to watch a movie their main objective is entertainment. When a producer of a movie decides for product placement or merchandising in the film he is influencing indirectly the innocent viewers. Innocent viewers because he is not aware about intension of producers for such merchandising or product placement. Is it ethical?
Piracy-free
Assured Quality
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Details
ISBN 13
9783330320994
Publication Date
-24-01-2019
Pages
-136
Weight
-186 grams
Dimensions
-150x220x7.59 mm
