BRANDING SHMANDING : WHAT IS BRANDING AND DO I REALLY NEED IT?

I don’t claim to be a branding expert.  I don’t build brands for a living and I haven’t spent years learning about logo design and color psychology. However I do know a great deal about business development.  From my experiences with various growing companies I’ve discovered that many small business owners struggle to grasp the full value of branding. They hear about the concept and assume they need a name and logo for their business – but they don’t see what branding is truly about.  Even if you know what a brand is you may not know how to separate your personal brand from your business identity or what the difference is between the two.  Branding Shmanding offers a way to demystify branding once and for all so you can leverage the true benefits of the brand for your future.