Branding with Powerful Stories: The Villains Victims and Heroes Model

Whether you are branding your company your product your service or yourself learn to boost the power of your story and convey a compelling message in any setting by incorporating villains victims and heroes.Compelling stories exalt motivate and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man snowed in unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees. This book explains not just how to tell a captivating story but also what elements―namely villains victims and heroes―it should include in the first place. This approach is based on the notion that in business messaging the villains may just be your best friends. The villains are simply any problems that cause pain discomfort or extra expense for customers who are in effect the victims. As for the heroes they are best illustrated by the supermarket going beyond expectations. Who in business wouldnt want to emulate that company? If your products and services offer real solutions to customers predicaments there is nothing more powerful than communicating that message and making sure your potential customers remember it.Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling Emphasizes the importance of personal authenticity in effective storytelling Provides abundant tips on emotional branding writing rhetoric vocalization pacing graphics body language breathing and above all creating dramaApplies to a broad array of applications and settings such as job interviews ad campaigns and professional presentations