BRANDING YOU MARKETING YOU

The World Has Changed. And So Must The Way We Approach Our Job Search. The Days Of Dusting Off The Resume Blasting Them Out And Waiting For The Phone To Ring Are Long Gone. Today That'S The Job Search Equivalent Of Trying To Sell Ourselves On Ebay. The Reality Is That Few Tasks Are More Challenging And Demanding Than Building And Managing A Job Search. It Is Indeed A Job. In Fact It S Really A Business And We Are The Business The Brand And The Product. To Maximize Success In Today'S Ultra-Competitive Environment We Can No Longer View Ourselves Simply As A Job Candidate. Transforming Ourselves Into A Highly Professional Marketer Of Our Brand And Product Is Essential. And As With All Successful Marketing It Requires A Well Defined Strategy Exceptional Planning And Flawless Execution. Branding You Marketing You Is A Concise Informative And Practical Guide That Shows You How.