Brands Consumers Symbols and Research

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.</p><p></p><p><b>Brands Consumers Symbols and Research</b> is a comprehensive collection of Sidney J Levy's essays and studies of marketing.