Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It

Its high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment Amanda Montell author of Wordslut________________Brands profit by telling women who they are and how to be. Now theyve discovered feminism and are hell bent on selling fempowerment back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh exciting and - at last - sexism-free.________________If you think weve moved on from Good Girl to Go Girl think again! Professor Gina Rippon author of The Gendered BrainAn outrageously important book. Erudite funny and deeply engaging -- with no condescension or bullshit Dr Aarathi Prasad author of Like A VirginThis book has the power to change the way we see the world Sophie Devonshire CEO The Marketing Society and author of Superfast Review A brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy systemic default of outdated and ineffective brandsplaining -- Avivah Wittenberg-Cox CEO of 20-firstAnoutrageously important book.Erudite funny and deeply engaging -- with no condescension or bullshit --Brandsplaining sets out why the male monologue continues to monopolize and what to do about it -- Dr Aarathi Prasad author of Like A Virgin: how science is redesigning the rules of sexFilled with fascinating and funny insightsBrandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped branded and rebranded. If you think weve moved on from Good Girl to Go Girl think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality -- Professor Gina Rippon author of The Gendered BrainWhat an important piece of research and what an interesting read!This book has the power to change the way that people see everything -- Sophie Devonshire CEO of The Marketing SocietyOn our way to dethroning patriarchys hold on capitalismbooks like this are critical. Its high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - andBrandsplaining is here to help us do just that -- Amanda Montell author of WordslutWith the male-dominated marketing monologue in the dock this isa compelling and forensically constructed case for the prosecution. The accuseds guilt practically drips off the pages. But like all good crime storiestheres a route to reform and redemption at the end -- Paul Kemp-Robertson co-founder Contagious About the Author Jane Cunningham is the co-founder of PrettyLittleHead a research-based consultancy with a particular specialism in understanding women. Prior to this Jane was a board planner at DDP Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4 Jane Garvey onWomens Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.Philippa Roberts is the co-founder of PrettyLittleHead a research-based consultancy with a particular specialism in understanding women. Prior to this Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed