Brandvantage: A 12-Week Master Plan

Brands are everywhere. We may love them or despise them or even disparage them but we can't be indifferent to their invasive presence in our lives. Today brand managers fresh out of campus are either clueless about what they are supposed to do; or are besieged with baggage from the past that handicaps them from expressing their point of view. As a result they end up being contained complying with legacy views and practices thereby perpetuating the mediocrity of the past. In reality brand-building can be fun creative and highly rewarding. This book aims to take all kinds of brand custodians on an enriching journey so they can delight consumers generate revenue for their company and positively impact their careers.