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About The Book
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BREAKING IN(R) helps you build the portfolio you need to get the job you want. With advice from over 130 advertising insiders BREAKING IN(R) gives you an unfair advantage over the rest. - Get specific advice from the exact people you want to work for. - Learn what Creative Directors are looking for in your portfolio. - Avoid the common traps that most portfolios fall into. - See how the best in the industry got their start. This second edition of BREAKING IN(R) was updated and expanded in 2014 and contains interviews with: Dan Wieden Wieden+Kennedy; David Droga Droga5; Gerry Graf Barton F. Graf 9000; Mark Fitzloff Wieden+Kennedy; Mark Waites Mother; Jeff Kling Fallon; Scott Vitrone & Ian Reichenthal Barton F. Graf 9000; Tony Davidson Wieden+Kennedy; Luke Sullivan Savannah College of Art & Design & Author Hey Whipple Squeeze This: A Guide to Creating Great Ads; Kim Papworth Wieden+Kennedy; Susan Hoffman Wieden+Kennedy; Rob Reilly McCann; Greg Hahn BBDO; Hal Curtis Wieden+Kennedy; Ben Walker & Matt Gooden Crispin Porter + Bogusky; Bob Greenberg R/GA; David Lubars BBDO; Andrew Keller Crispin Porter + Bogusky; Tony Granger Young & Rubicam; Joe Staples Wieden+Kennedy; David Nobay Droga5; Jeff Goodby Goodby Silverstein & Partners; Ty Montague co: collective; Nick Law R/GA; Jamie Barrett barrettSF; Michael Lebowitz Big Spaceship; Dave Bell KesselsKramer; Nicolas Roope Poke; Eric Silver Silver + Partners; Ant Keogh Clemenger BBDO; Jason Bagley Wieden+Kennedy; Ted Royer Droga5; Craig Allen Wieden+Kennedy; Eugene Cheong Ogilvy & Mather; Paul Belford Paul Belford Ltd; Justin Drape The Monkeys; Warren Brown BMF Advertising; Ji Lee Facebook; Ari Merkin Ari Merkin LLC; José Mollá La Comunidad; Mark Harricks AWARD; David Carter Campbell Mithun; Michael Russoff Freelance; Damian Royce Whybin\TBWA Group; Craig Davis BrandKarma; Oliver Voss Miami Ad School; James Mok FCB; Joel Chu Communion W; CC Tang Havas; Mike Sweeney BBDO; Monica Taylor Freelance; Dylan Harrison Filmgraphics; Peter Gatley Grey; Raj Kamble Famous Innovations; Nigel Roberts Leagas Delaney; Greg Bell Backyard Productions & Venables Bell & Partners; Brian Fraser Y&R; Alvaro Sotomayor Wieden+Kennedy; Scott Nowell The Monkeys; Steve Elrick BBH; Kash Sree Freelance; Kara Goodrich BBDO; Kevin Roddy Riney; William Gelner 180; Michael Simons Wieden+Kennedy; Crockett Jeffers BBDO; Steve Yee David&Goliath; KC Tsang Hong Kong Polytechnic Univ; Fredrik Carlström C&CO; Paul Catmur Barnes Catmur & Friends; Ali Alvarez The Brooklyn Brothers; Mike Hughes The Martin Agency; Polly Chu JWT; Yann Jones Th2ng & Central St. Martins College of Art; Tyler McKellar Freelance; Akash Das Lowe Lintas; Dany Lennon The Creative Register; Tiffany Rolfe co: collective; Vince Engel Academy of Art Univ & Engine Company 1; Lisa Fedyszyn & Jonathan McMahon Whybin\TBWA & AWARD School NZ; Mike Lear The Martin Agency; Hemant Anant Jain CHI & Partners; Ida Gronblom & Fabian Berglund Anomaly; Toby Talbot DDB; Dylan Lee Wieden+Kennedy; Jon Bunning Art Director & Photographer; Matt Vescovo Artist & Art Director; Ian Cohen Wexley School for Girls; Richard Bullock Hungry Man; Ryan Gerber Wieden+Kennedy; Mitchell Ratchik Freelance; Nick Strada AKQA; Pat McKay Freelance; Todd Lamb Writer & Director; Graham Fink Ogilvy China; Bob Barrie Barrie DRozario Murphy; Gustavo Lauria The Vidal Partnership; Keith White Media Arts Lab; Alan Buchanan Apple; David Oakley BooneOakley; Toygar Bazarkaya BBDO; Eric Baldwin Wieden+Kennedy; Valdean Klump Google; Andy Fackrell DDB New Zealand; Feh Tarty Mother; V Sunil Wieden+Kennedy; and over 25 more.