Bridge Pages

Alright folks so lets lay the groundwork for what a bridge page is and why you might want to use one. So with traditional non-email affiliate marketing you generally be doing something like the following youd go out there and you choose an affiliate offer you get your link for it. And then you go create content on the web or you pay for ads all with the intention of driving traffic to your affiliate link and to that offer right. And then youd sit back in hopes of making some sales and commissions from at least a small percentage of that traffic. Traffic that you worked really hard and really long for or that you spent a good chunk of money on. And that last part there is the concern that led to the development of the bridge page concept. You see if youre sending traffic directly from your traffic sources and remember this is non-email traffic were talking about if youre sending traffic directly to the offer youre basically wasting a ton of effort or money. Even if youre making sales and even if youre profitable with those campaigns theres still so much left on the table that you can never get back. Because the vast majority of that traffic that you worked so hard to produce and to drive will not buy. We already know that right? The vast majority of people will go to a sales page and leave without buying theyll leave the offer page and youll never see them again. And the idea behind the bridge page is thats your traffic you worked hard for it you put in the hours or the effort creating content to drive it or you invested your money to pay for that traffic. So its not right that 97% of it should just disappear off into the [sp] ether.