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About The Book
Description
Author
BRL-02 Retail Merketing and CommunicationTopic CoveredChapter-1 Overview of Retail MarketingChapter-2 Understanding Shoppers and Shoppers’ BehaviorChapter-3 Personal SellingChapter-4 Customer and Customer’s NeedsChapter-5 Steps in Selling-IChapter-6 Steps in Selling-IIChapter-7 Overview of Retail PromotionsChapter-8 Advertising and PromotionChapter-9 In-store Promotion and ManagementChapter-10 In-store Objectives Advantages and LimitationsChapter-11 In-store Promotions Strategies Budgets and EvaluationChapter-12 Types and Techniques of Sales In-store PromotionsTotal-5- Solved-0 Unsolved-5June (201920202022)December (20182021)
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Sustainably Printed
Details
ISBN 13
9789355543899
Publication Date
-08-12-2018
Pages
-166
Weight
-204 grams
Dimensions
-140x216x9.13 mm
