BRL-02 Retail Merketing and Communication

BRL-02 Retail Merketing and CommunicationTopic CoveredChapter-1 Overview of Retail MarketingChapter-2 Understanding Shoppers and Shoppers’ BehaviorChapter-3 Personal SellingChapter-4 Customer and Customer’s NeedsChapter-5 Steps in Selling-IChapter-6 Steps in Selling-IIChapter-7 Overview of Retail PromotionsChapter-8 Advertising and PromotionChapter-9 In-store Promotion and ManagementChapter-10 In-store Objectives Advantages and LimitationsChapter-11 In-store Promotions Strategies Budgets and EvaluationChapter-12 Types and Techniques of Sales In-store PromotionsTotal-5- Solved-0 Unsolved-5June (201920202022)December (20182021)