Broadcast Journalism

Radio and TV have entered every home and both have crossed national frontiers. You may not get to read the newspapers from a neighbouring or distant country but without much difficulty may be able to listen in or watch radio or TV programmes from there. News and news related programmes command great audience interest at home and abroad. Broadcast Journalism is increasingly attracting young men and women who take up the subject for intensive study in schools of journalism in the universities and in institutions of mass communication. Very soon they discover that the electronic media are substantially different from the print medium and call for a different approach and demand their exclusive attention. They also find that there is a real dearth of good books to help them along their path. The aspirants to careers in broadcast journalism find that the books written by authors whose targets are those in the advanced countries often confuse rather than help them. This book should thus fill a vacuum and meet a felt need. It is based on a lifetime of experience in news operations of the electronic media. The book is written in a simple style and makes it easy for both the fresh entrant and the practitioner of the craft to understand what the author propoumds. It covers all aspects of newswriting for the broadcast media and emphasises the need to understand the point of the audience. Not only the participants in training courses but the practitioners of broadcast journalism and even the teachers may find the book of immense value to them. The teachers may particularly find the practice-oriented and experience-based approach of the book useful.