Broadcasting in the 21st Century

This book uses case studies interviews and analysis to explore the key changes in broadcasting concentrating on the changing relationship between audiences and broadcast output.* A lively and engaging text using interviews with broadcasters and managers as wells as research and case studies from the UK USA China India South Africa Australia and many other countries.* Argues that it is important to understand broadcasting''s history in order to appreciate today''s issues.* Reveals how people ''really'' use the broadcast media and explains why ''on demand'' and multiplatform viewing and listening is causing a fundamental shift in our relationship with broadcasting.* Explores the significance of Reality TV including Big Brother and shows how social media has helped to blur the distinctions between fantasy and ''truth'' and the continuation of broadcasting ''myths''.* Assesses the validity of accusations from both the ''Left'' and the ''Right'' of bias in broadcasting.* Investigates the impact of broadcasting including the TV leaders'' debates in the UK 2010 general election and arguments that TV news coverage encourages ''copycat'' mass killings.* Analyses claims of ''dumbing down'' in broadcasting and contains startling evidence of reductions in viewing of ''serious'' programmes.* Shows how trust in broadcasting and broadcasters is under threat including studies of the ''Gilligan'' and ''Ross/Brand'' affairs.* Considers the impact of TV and radio programmes formats and news coverage across national borders.* Discusses the nature and importance of Citizen Journalism.* Makes the case for the continued importance and special appeal of radio including ''pirate'' radio but reveals a potentially fatal drop in listening by younger people.