Broadcasting Management In India : A Prospective Perspective

<p>India is in the forefront as a prominent broadcasting power in the world. All India Radio and Doordarshan cater to the needs of about 99% and 90 per cent of the population in the country respectively. The industry has undergone sweeping changes in the country in the age of reckless liberalization of economy and ruthless media imperialism. The private broadcasting institutions need self-regulation to protect the professional excellence and public interest in the new millennium. The book contains about 08 chapters namely foundations of management basics of communication broadcasting development and reforms in India broadcasting media in the age of globalization past research studies on broadcasting management salient features of the post-doctoral research scientific analysis of broadcasting management in India and implications of the study and concluding remarks. The book emphasizes that broadcasting management in India should be undertaken on the basis of sound principles and practices. It envisages that the state is responsible for designing socially accountable and professionally sound regulatory mechanisms for judicious management of broadcasting media in India in consultation with experts. The book serves the purpose of a text book and reference book that provides both conceptual analysis and empirical analysis based on practically relevant implications for effective broadcasting management in India. </p>