Broke To Breakthrough The Rise Of India


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About The Book

Broke to Breakthrough is a business biography of India's largest dairy products company - Hatsun Agro - and its founder R.G. Chandramogan. Hailing from Virudhunagar district of Tamil Nadu Chandramogan started this venture in 1970 as a twenty-one-year-old making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s 'Arun' ice cream had become the market leader in the state. But Chandramogan didn't stop at that - he branched into the dairy business

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Details

ISBN 13
:
9780670095858
Publication Date
:
06-09-2021
Pages
:
160
Weight
:
209 grams
Dimensions
:
135x216x11.36 mm
Imprint
:
Penguin Random House India Pvt.Ltd.
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