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About The Book
Description
Author
Broke to Breakthrough is a business biography of India's largest dairy products company - Hatsun Agro - and its founder R.G. Chandramogan. Hailing from Virudhunagar district of Tamil Nadu Chandramogan started this venture in 1970 as a twenty-one-year-old making ice candies with three people in a 250 sq. ft. rented place and selling in pushcarts. By the mid-1980s 'Arun' ice cream had become the market leader in the state. But Chandramogan didn't stop at that - he branched into the dairy business