Bruce Lee Code

<b>Always be yourself express yourself have faith in yourself; do not go out and look for a successful personality and duplicate it. <br> --Bruce Lee</b> <p/><b>Bruce Lee was a brand well before that became commonplace. Step into the Dragon's mind and explore how he thought about business goals and life.</b> <p/><i>The Bruce Lee Code</i> focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today. He was a pioneer being one of the first Hollywood stars to start his own production company. <p/> To recharge America's creative and entrepreneurial swagger we need to reexamine Lee's life and teachings. Although he died in 1973 at age thirty-two Lee remains a global icon who continues to influence the contemporary world in ways both obvious and subtle. <p/> Lee was primarily known for his otherworldly martial arts skills and blockbuster movies such as <i>Enter the Dragon </i>and <i>Fist of Fury</i>. But he was also a man of incredible vision willpower and intellectual curiosity whose brief career inspired highly successful projects in Hollywood sports comic books video games and fashion. <p/> In many ways Lee resembled Apple cofounder Steve Jobs. Both men possessed remarkable self-assurance and a desire to disrupt the status quo. Jobs did not invent the computer tablet or MP3 player. Instead Jobs's genius was taking existing products and ideas and turning them into something better. Lee also did not hesitate to liberally borrow and emulate. He fused Eastern and Western ideas and techniques to make unique films that would appeal to worldwide audiences. He created his own unique style of martial arts and philosophies that drew upon a deep reservoir of historical and contemporary influences. <p/> This book draws upon Bruce Lee's extensive writings including letters journals and business documents as well as interviews with those who knew him personally.