BTL Marketing Playbook

Step into the world of real onground marketing — where campaigns are built under sun stress and tight deadlines. This playbook is your goto guide if you're starting your career in BTL (Below The Line) marketing across telecom NBFC FMCG or retail sectors.Written in a crisp casual tone and packed with realworld insights the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows budgeting events writing briefs handling vendors and measuring success beyond ROI — all with the hustle that BTL demands.What makes this book different? It speaks your language. It doesn’t just tell you what BTL is — it shows you how to execute it how to learn onground and how to grow your career from there.With case studies checklists illustrations and bonus chapters like “Vendor Management” “Crisis Handling” and “Career Paths in BTL” this playbook is a fieldtested toolkit for the firstgen marketer.Not just a manual. A mindset. A mentor. A field guide.Welcome to your first big win in marketing