<p>In today's rapidly advancing business world effective alignment drives companies forward.</p><p></p><p><em>Build the Bridge</em> is a no-BS playbook for leaders who want to turn digital complexity into competitive advantage. Through a series of bold practical letters Tony Robinson acts as your mentor helping you lead with confidence even when the tech feels overwhelming.</p><p></p><p>You'll learn how to:</p><ul><li>Align business and IT around shared outcomes</li><li>Lead transformation without losing your team</li><li>Build a culture that fuels innovation</li><li>Make smarter faster tech decisions</li></ul><p></p><p>No jargon. No hype. Just clear actionable strategies for building a brand and business that scales.</p><p><strong>If you lead this book is your edge.</strong></p>
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