Build to Sell

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>BUILD TO SELL is a powerful exploration of lean principles applied to product creation.</strong></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)><em>Jeff Gothelf Author of Lean UX</em></strong></p><p></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>I love this book - I wish I had written it!</strong></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)><em>Michael Ballé Author of The Lean Strategy</em></strong></p><p></p><p></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>THERE IS NO GREATER WASTE THAN A PRODUCT THAT DOESN'T SELL.</strong></p><p></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Are you trying to bring a new product concept to life find Product Market Fit for your brilliant idea scale up your company or pivot? Then you will need a </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Chief Product Engineer</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Steve Jobs Walt Disney Linus Torvalds Coco Chanel and Stan Lee all embody the </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Chief Product Engineer</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> mindset. They are visionary leaders who combine technical expertise with strategic and financial insight.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>We think genius is not a birthright and can be developed. This is why we wrote BUILD TO SELL to combine our decades of experience in the tech industry in a colorful handbook brimming with visuals and tools for current and future </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Chief Product Engineers</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>. This book is the ideal starting point for entrepreneurs CEOs product tech and data leaders and all the ambitious innovators at heart.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>We blend examples from big tech companies like Amazon Apple Airbnb Netflix Meta Google Salesforce Snapchat OpenAI and Uber with stories from </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Chief Product Engineers</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> in real-world businesses across various industries. You will meet Surya as she leads the team through a new product concept that leverages legacy core tech. You'll wonder with JB what emotions a digital insurance product can evoke. You will also discover how three CEOs manage to scale by keeping a razor-sharp focus on their product.</span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>And you will meet my favorite mug... It's more interesting than it seems I promise.</span></p><p></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Ready? Let's make you a true Chief Product Engineer!</strong></p><p></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>BUILD TO SELL is exceptionally insightful and perfectly aligned with our product philosophy. The book offers invaluable insights and practical guidance that resonate with our approach to creating compelling digital products. It's a must-read for anyone looking to craft their product strategy. </span></p><p><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Jonathan Widawski Co-Founder & CEO at Maze San Francisco</em></p>