Building a Brand

This book is for anybody interested in branding and its role in todays culture both in society as a whole and inside organizations as well as its future as a strong agent of good change. Successful brands have long made significant contributions to the way we think and live. They will constantly do so. Our current challenge is to comprehend the dynamics of branding in an increasingly complicated and interconnected world which we may accomplish with the assistance of this book.This book allows you to investigate the concepts related to brands forming brand culture. Cultures evolve over time; they are subject to ongoing change but they remain faithful to the principles that have defined them just like great brands.