Building a Culture for Sustainability

This practical easy-to-understand book sets a path to successfully building a culture for sustainability in today''s global marketplace providing best practice case studies from industries and sectors including manufacturing business-to-business hospitality consumer products telecommunications and professional services their own words leaders managers and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future. The vast majority of today''s CEOs consider sustainability essential to their company''s success yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizesfrom those organizations just starting their journey to sustainability to those seeking to accelerate their positive impact on people reduce their negative environmental impact and improve their bottom line. Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.