Built for Change

This book provides an insider''s view of how today''s blockbuster companies arrived at the top and explains how your business can do the samein good economies or bad.Howand whydid revolutionary companies like Google Apple Cisco and Southwest Airlines come about? The growth and success of such companies seems extraordinary if not impossible yet it has happened repeatedly despite the advance and proliferation of businesses to the point where it would seem that everything''s already been done. It''s the specific business plans and mindsets of the people behind these rare transformative companies that enable these stunning achievements Built for Change: Essential Traits of Transformative Companies the author reveals what distinguishes these unique enterprises from the multitudes striving for success in a fiercely competitive world. This book will fascinate and benefit small business owners entrepreneurs and CEOs of large corporations as well as venture capitalists institutional fund managers angel investors and university professors and business students. Readers will learn how to spot transformative companies as they develop and how they can apply the principles behind businesses such as Starbucks Dell and UPS to their own enterprises.