Built on Belief

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>What Fuels Successful Brands? Belief.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Built on Belief</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> author and leadership advisor </span><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Matt Marcotte</strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> offers a powerful reminder that people-not products-are a brand's secret sauce. This time-tested narrative shows what happens when leaders and teams turn belief into a competitive advantage.</span></p><p></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Belief fuels commitment-and commitment beats compliance every time.</strong></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>This book is for leaders who value collaboration over control employees who thrive through connection and customers who turn into advocates one experience at a time. </span></p><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>You won't find quick fixes or corporate buzzwords here. Instead Marcotte leans into three decades of hands-on leadership to explore the following: </span></p><ul><li><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Clarifying and codifying the beliefs that shape your brand</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Shifting from box-checking compliance to heart-led commitment</span></li><li><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Inspiring people to strive toward a shared North Star</span></li></ul><p></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>When you're ready to build a culture of belief that starts in the heart aligns the head and moves through every hand </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Built on Belief</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> shows you the way.</span></p>