Built to Innovate

<center><p><b>A Thinkers50 Best New Management Book for 2022</b></p></center><p><b>Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization</b></p><p>It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately the process for achieving this holy grail of business has been a mystery-until now.</p><p><i>Built to Innovate</i> delivers a proven system for building relentless innovation into your company's DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations―including BASF AkzoNobel Sabanci Group Recruit Holdings Ecocem Starwood Hotels Domino's Pizza Bayer Marvel Studios Allianz and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:</p><ul><li>Build your execution and<i> innovating </i>engines</li><li>Master the <i>innovating </i>perspective</li><li>Launch the three processes of <i>innovating</i></li><li>Engage everyone in <i>innovating</i></li><li>Generate ideas from the front lines</li><li>Empower coaches</li><li>Create a culture of <i>innovating</i></li><li>Catalyze the<i> innovating</i> process</li><li>Keep the ideas flowing</li></ul>You'll learn how to drive innovating in product design and creative use of technology―as well as business activities such as business model redesign customer service distribution finance talent development and sales.<p>The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? <i>Built to Innovate</i> provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.</p>