Burn the Playbook

<p><strong>Burn the Playbook</strong> is a wake-up call for anyone who's tired of renting their future. If you want <em>meaning</em> <em>freedom</em> and <em>wealth</em>...on your terms...this book shows you how to build it own it and keep it.</p><p></p><p>From Joe Pulizzi-founder of Content Marketing Institute and author of <em>Content Inc.</em>-this is his most important book yet written first for his kids and now for you. It's a blueprint for creators and professionals who are done following someone else's script and ready to build assets that pay you back for years.</p><p></p><p><strong>Inside you'll learn how to:</strong></p><p></p><ul><li><strong>Build once sell forever:</strong> Turn ideas into durable assets that compound...long after your content goes live.</li><li><strong>Own the platform own the data:</strong> Why direct sales and first-party relationships beat algorithms every time.</li><li><strong>Convert time into trust:</strong> A simple cadence that transforms consistent content into predictable revenue.</li><li><strong>Design freedom:</strong> Replace busywork with leverage systems and clear personal rules you'll actually follow.</li><li><strong>Diversify the money:</strong> 10+ creator revenue streams-what to launch first what to skip and what to scale.</li></ul><p></p><p><strong>Who this is for</strong></p><ul><li>Creators entrepreneurs and side-hustlers who want direct cash flow not vanity metrics.</li><li>Marketing pros ready to stop chasing trends and start owning outcomes.</li><li>Anyone who wants a practical path to financial and time freedom.</li></ul><p></p><p><strong>What makes this different</strong></p><ul><li>Real frameworks you can apply this week...no fluff no hacks.</li><li>Field-tested systems from two decades of building selling and advising creator businesses.</li><li>A direct-first approach that keeps profits ownership and customer relationships with <em>you</em>.</li></ul><p></p><p><em>If you're following someone else's rules you're building someone else's dream. This book helps you build your own.</em></p><p></p><p><strong>Ready to stop asking for permission?</strong></p><p>Light the match. <em>Burn the playbook.</em> Build the life you actually want.</p><p></p><p><em>Joe Pulizzi has written the manifesto every frustrated employee and aspiring entrepreneur needs. Stop playing someone else's game and start building something that truly matters.</em></p><p>-Ann Handley Wall Street Journal bestselling author of <em>Everybody Writes</em></p><p></p><p><em>Job security is a thing of the past. The only job security is getting comfortable with charting your own path and this book shows you how it's done.</em></p><p>-Jay Clouse founder Creator Science</p><p></p><p><em>Part strategy part therapy part kick in the ass. You'll thank yourself for reading this.</em></p><p>-Alexis Grant creator and founder <em>They Got Acquired</em></p>