Business Analysis and Measurement of Enterprise Performance

It is obvious that digitalization and automation are changing the way industries work and companies that adopt these innovations have a strong advantage. Digital transformation requires new digital business models for companies that want to remain profitable and maintain their market position. Living in an age of digitalization in which the world is changing and adapting to the complex systems of society businesses must always be prepared with the tools necessary for adaptation. The need to identify useful tools that would help improve or increase performance is current and of great interest to all economic units. This book aims to present the key concepts used in the processes of robotization and digitization of economic units. Approached from a holistic perspective performance management is both a management discipline (based on methods) and a profession (with specific characteristic). All businesses need to be on constant alert for changes that may cause problems or provide opportunities for them. These changes may cause industry factors such as competitors'' actions or may involve wider developments such as demographic or technological changes.