Business Analysis Project Solar Industry

Seminar paper from the year 2010 in the subject Business economics - Operations Research grade: 10 Anglia Ruskin University (Business School) language: English abstract: The purpose of this Business Analysis Project is to evaluate the current situation of the so-lar branch especially the German company Conergy Group. The aim is to show the cur-rent changes within the branch and the influence on the business strategy of solar com-panies. Furthermore the analysis will consider the following issues:• A situational audit of the branch and the Conergy Group. This will contain an analysis of the macro- and micro-environments supported by a PESTLE and Porter 8 Forces Analysis• Strategic Alignment: Identification of the key success factors (KSF) of the branch evaluate the performance of Conergy and compare this with 2 other big players in the solar branch. From this information I will identify potential changes inside of Conergy and develop a strategy map.Another aim is the critical appraisal of the key figures and the current strategy of Conergy supported by using approved analysing methods in a literature review in order to show potential improvements as well as recommend strategy adaptations. As a basis for the analysis of the key figures I will use the 2009 third quarter report and the 2008 annual re-port. The advantage of using this quarterly report and comparing it to the 2008 annual report is that the effects of the economical crisis in 2009 are visible.