<p>The book 'Business Analytics is written keeping in mind the challanges being faced by the Commerce & Business Management students. The text essentially revolves around very fundamental issues related to Analytics Business Analytics Data Analytics Descriptive Predictive Prescriptive analytics and the related important concepts. The Book contains basics and detailed aspets related to the MBA M.Com BBA & B.Com curriculam. it is desigend keeping in mind the students from non technical /non engineering backgroun. Every example quoted in the book helps the student to understand the concept from the practical point of view. </p>
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