Business Branding for the Non-Designer: A Simple Guide to Brand Your Business Like a Pro

TAKE CONTROL OF YOUR BRANDThink you need a large budget and a giant marketing firm to brand your business?Not so fast. This guide breaks branding down into easy-to-understand easy-to-execute steps giving non-designers everything they need to create winning brands and successful business marketing. In this book youll learn: How to create a brand that genuinely represents your business and what youre selling... And how to wrap your branding elements into every aspect of your business.How to conduct market research on a limited budget... It is totally possible to do this without breaking the bank!How to assess your brand and those of your competitors... Its time to get to know yourself and the competition.How to identify target and market to your business specific audience... Yes its REALLY that important. Without defining a target audience youre squelching your chance at ultimate success.How to name your business and create your mission statement... Choosing a name for your business can be a challenge - and fun.How to build your brands identity... Ill teach you how to create a logo tagline and visual elements that will reinforce your brand message and make it memorable. How to expand your reach... Ill show you how to use social media to reach your target audience and get them to engage with your brand.Whether youre just getting started or are looking for a branding refresh this tutorial offers you straight-forward organized guidance to tackle your branding with confidence and ease!​