Business Communication

Communication refers to a common ground of understanding. The two way communication process promotes co-operation and mutual understanding. It is a continuous process which mainly involves three elements- sender receiver and message. It is the essence of management and aims to bring managerial effectiveness in an organisation. It acts as a basis for coordination in the organisation. It is essential for the quick and effective performance of the entire organisation. Communication is a key to the directing function of management. In lack of good communication skill all the abilities become irrelevant.