Business Communication

Communication is neither the transmission of a message nor the message itself. It is the mutual exchange of understanding originating with the receiver. Communication needs to be effective in business. Communication is the essence of management. The basic functions of management (Planning Staffing Directing and Controlling) cannot be performed well without effective communication. Business communication involves constant flow of information. Feedback is integral part of business communication. Organizations these days are verily large and involve large number of people.