Business Communication: A Practice-Oriented Approach

This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations examples exhibits etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous innovative and interesting activities like diagnostic surveys simulations role plays reflection journals case studies video cases etc.