Business Correspondence

<p>HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter present the proposition convincingly make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter</p><p> </p><p> </p><p>The practical uses of the business letter are almost infinite: selling goods with distant customers developing the prestige of the house-there is handling men adjusting complaints collecting money keeping in touch scarcely an activity of modern business that cannot be carried on by letter.</p><p> </p><p> Do you find it necessary to adjust the complaint of a client or a customer?</p><p> </p><p>A diplomatic letter at the first intimation of dissatisfaction will save many an order from cancellation.</p><p> </p><p>It will soothe ruffled feelings wipe out imagined grievances and even lay the basis for firmer relations in the future.</p><p> </p><p>So you may run the gamut of your own business or any other.</p><p> </p><p>At every point that marks a transaction between concerns or individuals you will find some way in which the letter rightly used can play a profitable part.</p>