Demography is the ‘Scientific or statistical study of Human population concerning their size in a population distribution and structure’. The book contains five units having with most of basic concepts of demography related to business. Unit- I: Introduction of Demography: Meaning Definition Need Scope & Importance of Demography Components of demography and its measures. Factors affecting fertility and mortality. Unit -II: Distribution of Population and Population Growth: Meaning Physical and cultural factors affecting the distribution of population Concepts of over optimum and under population; Methods of calculation Population growth in India since 1901. Unit- III: Population as Resource: Meaning of resource types of resources its importance to business Concept of Literacy Concept of Age & sex; Age & Sex Pyramid Types Classification of population-Urban and rural population Population below poverty line working and dependent Population. Unit-IV: Urbanization: Meaning definitions of urbanization factors responsible for urbanization and problems of urbanization Unit-V: Environment and Environmental Issues Related to Business and industrialization and pollution.