Business Ecology

Business ecology is a new field that synthesizes centuries of cultural wisdom a close observation of natural systems and proven business success strategies such as strategic planning and total quality management. It emulates nature''s systems design to provide a harmonious relationship-oriented approach that reveals how your organization really works. This book applies these principles to help you integrate profitability stakeholder relations and environmental performance ¦ giving your organization the natural edge in emerging ecological economy.Business ecology measures not just financial but overall viability by revealing vital flows and relationships that sustain your business. It is a lens for seeing those intangible elements of your organization''s design -- such as core values value-creation cycles and innovative thinking ¦ that are essential factors shaping its success.The Business Ecology Network (BEN) founded in 1995 is a catalyst for life-sustaining enterprise. BEN is a learning community for leaders and managers who want to apply a new way of thinking ¦ business ecology ¦ to create new sustainable opportunities for their businesses and non profit organizations. Visit the BEN web page at naturaledge.org. · Applies nature''s organizing elegance to everyday business situations· Offers the reader profit AND environmental integrity· Unique and valuable blend of traditional business concepts with cutting-edge field of ecology