Business Economics

<p>The Eurozone crisis and the age of austerity as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.</p><p>This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists politicians and business people to rethink their existing ideas. </p><p>Replete with illuminating case studies and benefitting from features such as activities review questions and further reading <em>Business Economics</em> introduces the theory and practice of economics for non-specialist students new to the topic.</p>