This book on Business Economics (Micro) is a culmination ofseveral years of teaching and learning. It is a small venture towardskindling the students' interest in the rudimentaries of microeconomics. The fundamental principles of economics have greatapplications in day to day life. An effort has been made to linkeconomic theories with practical applications. The language is crispand lucid. An attempt has been made to enhance clarity thoughappropriate tables graphs (diagrams).
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