Business Government & Society
English

About The Book

<p>In a time of growing scrutiny of business by governments stakeholders and society Geoff Allen - one of Australia's foremost experts in corporate public affairs - offers a timely authoritative guide to managing the critical intersection of business government and society. Drawing on five decades of pioneering leadership and practical experience Allen provides rich insights real-world case studies and a clear framework for integrating public affairs into corporate strategy.</p><p>This accessible and comprehensive work covers all key areas of corporate public affairs including government relations issues management stakeholder engagement and non-market strategy. Allen shows how embedding these functions within the broader management process can break down silos and deliver significant value to companies.</p><p>Essential reading for corporate practitioners policy makers business association leaders executives educators and students alike this book is a vital roadmap for managing the social and political forces that increasingly define business success. Allen's work is both a call to action and a practical guide for business leaders who understand that excellence in production marketing and finance must be matched by excellence in corporate public affairs.</p>
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