Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell Costco Amazon and Multiple Start-ups

Its the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right?Markets fluctuate and trends come and go but some principles of the business world are here to stay. Founders and leaders need to know-and cannot ignore-the vital differences between success and failure. Digital marketing expert Carolyn Lowe has worked with hundreds of companies from startups to Fortune 500s in identifying their unique path to sustainable success. Shes seen her share of costly mistakes and understands the principles that endure no matter the business size or industry. Now in Business Growth Dos and Absolute Donts Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business youll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.