Business in Latin America

<p><em>Business in Latin America </em>provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America.</p><p>The second edition has been thoroughly revised and updated to include:</p><ul> <li>The sources of economic, political, and natural risks, including the impact of COVID-19</li> <li>The endemic role of corruption in institutions, the economy, and society</li> <li>The region’s cultural and social diversity and resilience</li> <li>The role of technology and digitalization on corporate and marketing strategies</li> <li>The challenges of managing local and regional supply chains</li> </ul><p>The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.</p> <p>Introduction </p><p><strong>Part 1: The Business Environment in Latin America</strong></p><p><strong>1. The Economic Environment of Latin America </strong></p><p><em>Introduction </em></p><p><em>Latin America’s Economic Performance from 2000 to Present </em></p><p><em>Latin America’s International Trade </em></p><p><em>Foreign Direct Investment in Latin America </em></p><p><em>Latin America’s Recovery Post-COVID: Toward a Socially Inclusive and Environmentally Responsible Growth Model </em></p><p><em>Summary </em></p><p><strong>2. The Political and Legal Environment of Latin America</strong> </p><p><em>Introduction </em></p><p><em>A Snapshot of the Political Environment in Latin America </em></p><p><em>Democracy at Risk </em></p><p><em>Renewed Populism and Authoritarianism </em></p><p><em>The Institutional Environment </em></p><p><em>Corruption in Latin America </em></p><p><em>The Regulatory Environment of Latin America </em></p><p><em>Summary</em> </p><p><strong>3. The Competitive Environment of Latin America</strong> </p><p><em>Introduction </em></p><p><em>The Global Competitiveness of Latin America </em></p><p><em>Latin America’s Role in Global Supply Chains </em></p><p><em>The Structure of Competition in Latin America </em></p><p><em>Summary</em> </p><p><strong>4. Demographic Transitions and Population Dynamics in Latin America </strong></p><p><em>Introduction </em></p><p><em>Latin America’s Demographic Transition </em></p><p><em>Migration Flows </em></p><p><em>Race and Ethnicity in Latin America </em></p><p><em>Education </em></p><p><em>Urbanization </em></p><p><em>Housing and Households </em></p><p><em>Health Status of Latin America </em></p><p><em>Summary</em> </p><p><strong>5. The Sociocultural Environment of Latin America</strong> </p><p><em>Introduction </em></p><p><em>Latin American Culture </em></p><p><em>Latin American Business Culture </em></p><p><em>National Business Cultures in Latin America</em></p><p><em>The Impact of Culture on Leadership</em></p><p><em>Women Leaders in Latin America</em></p><p><em>Managing Talent in in Latin America</em></p><p><em>Summary</em> </p><p><strong>6. Business Risks and Uncertainty in Latin America</strong> </p><p><em>Introduction</em></p><p><em>A Framework to Understand Business Risk and Uncertainty </em></p><p><em>Economic Risks </em></p><p><em>Political Risks </em></p><p><em>Corruption </em></p><p><em>Crime and Violence </em></p><p><em>Societal Risks </em></p><p><em>Natural and Climate Change Risks </em></p><p><em>Summary: Many Risks, but Also Opportunities </em></p><p><strong>Part 2: Business Strategies for Latin America</strong> </p><p><strong>7. Marketing Strategies for Latin American Consumer Markets</strong> </p><p><em>Introduction </em></p><p><em>An Overview of the Latin American Consumer Market </em></p><p><em>Understanding Latin American Consumers’ Values </em></p><p><em>Segmenting the Latin American Consumer Market </em></p><p><em>Building a Relevant Brand in Latin America </em></p><p><em>Pricing Strategies for Latin American Consumer Markets</em></p><p><em>Communication Strategies for Latin American Consumer Markets </em></p><p><em>Omnichannel Strategies for Latin America </em></p><p><em>Summary</em></p><p><strong>8. Company Strategies for Firms from Outside the Region</strong> </p><p><em>Introduction </em></p><p><em>MNC's Challenges and Competitive Advantages in Latin America </em></p><p><em>MNC Regional Strategy in Latin America </em></p><p><em>A Regional Strategy Formulation Framework </em></p><p><em>Regional Strategy Replication and Adaptation </em></p><p><em>A Case of a Global MNC's Regional Strategy </em></p><p><em>Summary </em></p><p><strong>9. Strategic Approaches of Multilatinas and Global Latinas</strong> </p><p><em>Introduction</em></p><p><em>The Emergence of Multilatinas and Global Latinas</em></p><p><em>The Internationalization of Latin American Firms</em></p><p><em>Multilatinas and Global Latinas: Who Are They?</em></p><p><em>Strategic Approaches of Multilatinas and Global Latinas</em></p><p><em>Multilatinas and Global Latinas: Into the Future</em></p><p><em>Summary</em></p><p><strong>10. The Entrepreneurial Environment of Latin America</strong> </p><p><em>Introduction </em></p><p><em>Innovation in Latin America </em></p><p><em>The State of Entrepreneurship in Latin America</em></p><p><em>The Entrepreneurial Ecosystem in Latin America</em></p><p><em>Hotbeds of Entrepreneurship </em></p><p><em>Small- and Medium-Size Businesses in Latin America</em></p><p><em>Summary</em></p><p><strong>11. Global and Regional Value Chains in Latin America</strong></p><p><em>Introduction</em></p><p><em>Global Value Chains </em></p><p><em>Latin America’s Participation in Global Value Chains </em></p><p><em>Regional Integration and Global Value Chains </em></p><p><em>Firm Perspective on Value Chain Configurations</em></p><p><em>Summary</em></p><p><strong>12. Strategic Opportunities and Risks in Latin America: A Summary</strong></p><p><em>Introduction</em></p><p><em>The Business Environment in Latin America</em></p><p><em>Business Strategies for Latin America </em></p><p><em>Strategic Opportunities and Risks in Latin America</em></p><p><em>Concluding Thoughts</em></p>